{"id":7987,"date":"2025-02-12T19:55:55","date_gmt":"2025-02-12T22:55:55","guid":{"rendered":"https:\/\/gratia.la\/?p=7987"},"modified":"2025-02-12T19:55:55","modified_gmt":"2025-02-12T22:55:55","slug":"dude-the-influencer-rubber-duck","status":"publish","type":"post","link":"https:\/\/gratia.la\/en\/dude-the-influencer-rubber-duck\/","title":{"rendered":"Dude, the influencer rubber\u00a0duck."},"content":{"rendered":"

At Gratia, we seek to do the untried and like people who desire to do the same. In this success story snack \ud83e\udd51\u00a0, we tell you an example.<\/p>\n

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The client.<\/span><\/h3>\n

Howdy.com<\/a> is a Texas-based technology startup that hires the best talent from Latin America to work with US companies and projects. Its outstanding value proposition differentiates it from the thousands of software factories or consulting firms out there.<\/p>\n

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The challenge.<\/span><\/h3>\n

The objective was to continue strengthening Howdy’s employer brand, reinforcing its positioning, and generating leads from potential collaborators. In a highly competitive industry, showing why working there is vital.<\/p>\n

While the company already had social media channels (Instagram, LinkedIn, Facebook, and YouTube), it lacked a space to tell much fresher stories about the day-to-day.<\/p>\n

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The idea.<\/span><\/h3>\n

We proposed to create a TikTok channel 100% dedicated to Dude, a rubber duck who works as a software developer. And so it was that Dude By Howdy <\/a>became his awareness and viralization platform to make him a celebrity.<\/p>\n

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Why a rubber duck? Because it’s a well-known industry code, programmers resort to rubber duck debugging <\/em>to solve their code problems. Dude was ideal for the audience we were looking for.<\/p>\n

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Execution.<\/span><\/h3>\n

The design team created the character. An engineer modeled and 3D printed the head, a seamstress made the clothes, and the AV team gave him the histrionics needed to connect with potential talent and showcase the Howdyverse<\/em> and the company’s benefits.<\/p>\n

For over a year, we posted videos of Dude\u2019s life, not always joyful or peaceful.<\/p>\n

Starting when he found out he was appointed TTO (TikTok Officer)…<\/p>\n