Is the C-level concerned about spam emails or a low engagement rate due to anonymous postings on internal platforms using a corporate voice that doesn’t connect with the company’s culture? Are you uneasy, too?<\/p>\n
This is also a concern for\u00a0Gratia clients. “Emitting areas” are distant entities that eventually become irrelevant. Therefore, this snack \ud83e\udd6a offers ideas on utilizing organic influencers to enhance engagement and optimize the effectiveness of your internal communications.<\/p>\n
Oh, yes: for the sake of snackiness<\/em> (or brevity<\/em>, whichever you prefer), we’ll break it down into two sections:<\/p>\n How to identify them.<\/p>\n How to empower them.<\/p>\n You don’t need sophisticated tools to identify your natural leaders. Observe collaborators and look for:<\/p>\n 1. Topic referents:<\/span> leaders or referents of topics, businesses, and areas whose voice has authority.<\/p>\n 2. Informal leadership:<\/span> people who positively influence their teams without occupying hierarchical positions.<\/p>\n 3. Communication skills:<\/span> employees with the ability to connect with others and build solid relationships.<\/p>\n Experience and knowledge: employees (or necessarily leaders) with expertise in specific areas can share valuable information with their colleagues.<\/p>\n <\/p>\n Once you have mapped these people, let’s empower them.<\/p>\n 1. Train them:<\/span> provide your influencers to communicate effectively, create engaging narratives, and use internal platforms responsibly. This can be internal training from the CCII team or external training from an expert in personal branding. If they don’t feel like writing, be their ghostwriter and do it yourself, but their voice.<\/p>\n 2. Empower them:<\/span> allow your influencers to communicate in their style and connect authentically with their audience (always respecting the company’s values and key messages).<\/p>\n 3. Co-create engaging content with them:<\/span> exciting stories, data, surprises, and messages that resonate. Don’t be afraid to use different formats, such as videos, GIFs, or infographics. And don’t forget humor (hello, memes!).<\/p>\n 4. Use analytics:<\/span> leverage data to measure your participation’s reach, engagement, and results. Measure the timing, formats, and places where you publish. Learn everything and adjust based on that.<\/p>\n <\/p>\n<\/h2>\n
How to identify them: four indicators.<\/span><\/h3>\n
<\/h2>\n
How to empower them: four vitamins.<\/span><\/h3>\n
<\/h2>\n
And does it work? Hey, we wouldn’t write this snack if it didn’t work.<\/span><\/h3>\n